Accountants for e-commerce businesses

E-commerce businesses can grow rapidly.

Sales increase. Orders come in.

Everything looks like it’s working.

But underneath:

cash is tied up in stock
margins aren’t always clear
money moves across multple platforms

Which makes it harder than it shoudl be to see what the business is actually making.

We work with e-commere founders who want a clearer, more reliable view of their numbers as they scale.

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Support for brands that are growing

Most e-commerce businesses start small.

a product idea
a Shopify store
early traction through marketing

Then growth happens:

more orders
more stock
more complexity

Thats when financial clarity starts to matter.

What we help e-commerce businesses with

We support e-commerce businesses with the fundamentals – and help you make sense of them.

Understanding margins

Seeing what you’re really making after costs, supported by clear accounting services.

Managing cashflow

Balancing stock, marketing spend and income revenue using cashflow forecasting.

Handling Tax and VAT

Making sure VAT and online sales are managed correctly including relevant tax reliefs where applicagle.

Keeping systems clean

Reconciling multiple platforms and keeping records accurate with bookkeeping services.

You can explore a fuller list of our services here.

Who we work with

Typically:

direct-to-consumer brands
e-commerce founders
busiensses selling via Shopify, Amazon or similar platforms

Often at the stage where:

revenue is increasing
operations are expanding
decisions feel more complex

Let's talk

How e-commerce businesses are different

E-commerce doesn’t behave like a typical business.

cash tied up in inventory
revenue and profit don’t always align
multople platforms complicate reporting
growth can mask underlying issues

That make clear financial insight essential.

More than compliance

Accounts alone won’t show you:

where margins are being lost
whether growth is sustainable
what you can afford to invest next

Clarity is what allows e-commerce businesses to scale properly.

What our clients say

I don’t leave reviews very often, but the whole Affinity Richmond Accountants team have been fantastic. From setting up my first business to doing my year end, personal tax and VAT quarters – they cover all the bases. The team are super friendly and knowledgable, and I know I can pick up the phone or send them an email at any time with the most stupid of questions and they’ll provide the answer! Whether you talk with Alex, Jenny, Seema or anyone else – I can absolutely recommend their services. I’ve referred a few friends to them over the years and they’ve said the same thing as me, we’re all really happy with Affinity Richmond and wish them the very best going forward.

Josh Smith

Founder, Wentworth Goods and End2end Design

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